Parlance

Turn the experience behind your decisions into communication worth reading.

A thoughtful conversation. Distinct ideas. A publishing rhythm.

For public-company CEOs and the IR teams around them. Parlance helps draw out the thinking behind your decisions, shape it into distinct articles, and carry the work through drafts, review and a calendar. You bring the experience. We help you find what’s worth saying.

Get a Voice-Matched Sample See One Conversation Become a Plan
Built by Onfolio Labs, a division of Onfolio Holdings (Nasdaq: ONFO)
01 · From conversation to content Hypothetical example · not a customer result

You don’t need to arrive
with a list of article ideas.

Start with something you’ve learned. The useful material is often in the reason, the exception, or the detail you almost left out.

The goal

Help investors understand how a services company chooses which customers to pursue.

A rough starting point

“We stopped saying yes to every customer.”

There’s a decision here. The conversation finds the thinking behind it.

Follow-upWhat made a customer the wrong fit?

“One-off work. The revenue looked good, but we kept pulling people away from everyone else.”

Follow-upWas customer size the deciding factor?

“No. A small account can work if the service is repeatable. It’s the custom work that changes the equation.”

Follow-upWhen would you still take on custom work?

“To learn about a new market, maybe. But we’d agree what we’re testing and when the experiment ends.”

One experience. Three different things to say.

Each piece answers a different reader question. The order builds understanding, and you decide which ideas belong in the plan.

  1. 01 · Explain the decision

    The cost of saying yes to every customer

    The argument: a new contract can divert the team from existing customers. Explain the tradeoff before discussing the exceptions.

    First draft for review
  2. 02 · Make the distinction

    A small customer can still be a good customer

    The argument: repeatability matters more than account size in this decision. Clarify the rule so readers don’t mistake it for “only pursue big clients.”

    Planned next
  3. 03 · Explore the exception

    When custom work is worth taking on

    The argument: a bounded experiment can earn its place through what it teaches. Ask for an example before developing this piece.

    Needs a follow-up

A newsletter and a LinkedIn version of the first piece would be two formats of one argument. The other two pieces need their own reasoning.

02 · Keep the thinking connected to the work

From source material to reviewed drafts and a calendar

Company context

Your next draft starts with more than a prompt.

Keep your goals, writing samples, company material and editorial preferences together. Use your experience to develop the argument, and your approved sources to support it. You can review what an idea is based on before it becomes a draft.

Continuing the hypothetical example

Goal
Explain the reasoning behind customer selection.
Source
“We kept pulling people away from everyone else.”
Argument
A contract’s demands on the team belong in the decision.
Qualification
Small, repeatable accounts can still be a good fit.
Still needed
An approved example to make the tradeoff concrete.

Draft and review

Get the argument right before making more versions.

Review the main piece first: what it says, the evidence behind it and whether it sounds like you. Then adapt it for a newsletter, executive post or investor email. Each version still needs review. Management, IR and counsel keep their role in checking facts and approving the final communication.

Illustrative draft · not approved

The cost of saying yes to every customer

“A new contract can look good in isolation. The harder question is what it asks of the people serving everyone else.”
Before approval

Add an approved example. Check any financial claims against source material.

Newsletter: in review
LinkedIn adaptation: waiting for the main piece

Plan and calendar

Know what’s next. Know what’s waiting.

Agree an order and cadence around what your audience needs to understand. Keep planned work, drafts, approvals and scheduled items distinct. A place on the plan is not permission to publish. Hold work that needs another answer or reviewer, and schedule approved content through your configured workflow.

Illustrative plan · dates not scheduled

  1. First
    The cost of saying yes

    Main piece in review. Adaptations follow approval.

  2. Next
    Small can still be a good fit

    Planned. Preserve the exception from the interview.

  3. Later
    When custom work makes sense

    On hold for an example. No publication date.

Timing, timezone and channel setup are agreed with you.

03 · Who it's for Public-company CEOs and the IR teams around them.

For the CEO who still rewrites the first draft, and the IR firm that needs every client to sound like themselves.

Public companies

Investor emails, shareholder letters, CEO LinkedIn posts, strategic explainers and earnings-support content. Prepare stronger first drafts in your voice for management, IR and counsel review.

IR firms

Keep each client’s voice, strategy, historical communications and review preferences in a separate workspace. Produce stronger first drafts faster without making every client sound the same.

04 · The workflow A clear next step, from first conversation to calendar.

Start with who you want to reach. Work out what deserves their attention. Then move the chosen ideas through a workflow you can see and review.

Discover
Goals, useful questions, your experience and source material.
Plan
Distinct arguments, priorities and an order that makes sense.
Draft
One chosen piece, with your context and voice.
Review
Check the main piece, then review the channel adaptations.
Schedule
Agree timing for approved work. Keep holds and next steps visible.

Parlance Managed

You bring the judgment. We help carry the work.

Parlance Managed combines the workspace with help establishing your voice, developing the plan and keeping drafts moving. Your time goes into the experience, decisions and review that need you.

First, we learn your company.

Start with who you want to reach and what you want them to understand. We gather your writing, strategy and approved source material, then explore the decisions and experiences that could become useful content.

Then, keep the work moving.

Together we choose the ideas, order and cadence. We prepare drafts, work through your edits and help coordinate the agreed channel versions. You can see what is ready, what needs a decision and what is waiting for review.

Starting at $1,999 / month

Managed onboarding, editorial planning, drafting workflows and channel adaptations. Cadence, deliverables and channel setup agreed with you.

Start with a Voice-Matched Sample

Parlance + SharePulse

Know what to say next.

SharePulse helps you see who is engaging, which shareholders you may be missing and which relationships deserve follow-up. Use those signals to shape the next Parlance brief.

SharePulse provides the signal. Parlance helps produce the response.

Explore SharePulse
Why this exists

The useful part was finding what I had to say.

I run Onfolio, a publicly traded holding company. There are things I want investors to understand about how we think, why we make certain decisions and what we’ve learned. Knowing those things and turning them into useful content are different jobs.

When I talked through my experience in an AI interview, the follow-up questions mattered. A short answer could become a story, a distinction or several different arguments. We ended up with a plan grounded in how I actually think.

That thinking also needed somewhere to go: source material, drafts, review, channel versions and a schedule. Parlance brings those parts into a managed workflow, so the conversation can lead to work you can review and use.

— Dom Wells CEO · Onfolio Holdings · Nasdaq: ONFO
Your voice-matched sample

See what Parlance sounds like before you buy it.

Start with a request below. We’ll follow up within 48 hours to collect three examples of your writing, one recent filing, announcement or company update, and the audience you want to reach.

Your sample includes

  • One voice-matched investor or executive communication
  • One channel adaptation, such as LinkedIn or X
  • A short summary of the voice and editorial rules inferred from your writing

We’ll arrange how to share your source material after your request.

We’ll reply within 48 hours to arrange your sample. Privacy policy